Hi, and welcome back. This is episode 35 of the Visionaries Pursuit Podcast. And as always, I'm so grateful that I get to be with all of you here and today, although you might hear that in my voice, I'm a little bit under the weather. I am thrilled to share that. Next week I'm gonna be teaching a masterclass called The Seven Beliefs You Need to Grow Your Business Faster.
And what I'm gonna do in this class is I'm gonna go over the seven most common mistaken beliefs we have when we're starting our business, when we. Thinking about starting our where in year one, two, even, maybe three, and how those mistaken beliefs hold us back, slow us down. And then I'm going to teach you the seven beliefs you have to adopt in order to start making tons of progress, moving faster to your results, being energized to get to where you wanna be.
So if you're an entrepreneur, you're starting your own business, you're in maybe year 0 1, 2, 3, or even if you're further ahead, but you're feeling a little bit stuck in your business. Do not miss this class because I know this mindset shifts are gonna create. I. Huge results for all of you. They have in my business and they have in the businesses of all my clients.
I'll be teaching the class twice next week. The first one will be on Wednesday, May 28th at 4:00 PM Eastern Time, and the second one will be on Thursday, May 29th at 2:00 PM Eastern Time. The class is completely free and packed with tons of value. If you've been to any of my master classes before, you know that I.
Go in with all the best I can teach you so you can really get results out of the class. To register, you can go to carol zuleta.com/mindset, and then you can put your name and email so you can start receiving all the information to attend a class. If you wanna save time, if you wanna move from being unstuck to taking action.
If you wanna see the results of your business grow significantly faster. Do not miss this class. So once again, to register, it's at carol soletta.com/mindset. When we're visionaries, and what I mean by visionaries is either you're an entrepreneur, that you're starting a business from zero, or you are growing your own business as well.
Or maybe you're an artist or an athlete and you need money to realize your vision. You need to influence others to support you. Or even when you're. A leader inside a larger corporation, you're innovating. You're bringing ideas to this company that didn't exist before. I believe that your mindset is not only very important, it is the single most important thing you have to work on in order to influence others and make those visions a reality.
If we are not in the right mindset, we won't have the power and the ability to bring others along with us to realize the vision that we have. And the other part about mindset is that it's not static. It's not that you got to a place where you have a great mindset and then you're done, and then you can do whatever you want.
As a visionary, every single new goal you have, every single step you take, you need to continue upgrading your mindset. The mindset that is required to grow a business from zero to a hundred K is not the same as to grow a business from 100 K to 500 k or 500 K to 5 million, or to 10 million or to 50 million.
If you think about someone who's running a business that's making hundreds of millions of dollars a year, the way they're thinking about themselves, the challenges they're facing, the ideas they have is different than the entrepreneur who's just starting or who's growing a business to a million dollars.
So mindset is an ongoing process in which we're constantly stretching the way we think about ourselves, the way we think about the world, the way we think about problems, our businesses, our ideas. And for today's episode, I'm gonna refer to this as your capacity. Your capacity to grow a business from zero to 100 K, or your capacity to take that business and scale it to a million or $5 million.
And I want you to think about capacity as the version of yourself that can achieve your desired result, the version of yourself that can attend and resolve the problems you're going to have at that new level. I think a common mistake we make is that when we think about our future self, we think about our future self as a person who doesn't have problems.
But the truth is that as we grow, our problems grow. I'm gonna share a story that it's very simple, but I think it'll make the point. When I was in second grade, I had a retainer, and in S one day I lost it, and I still remember how scared I was. It felt like the entire world was collapsing. I was crying. I was so worried about what my mom was going to say.
I was so scared. Last year or two years ago, I had Invisalign and I lost one of the retainers of Invisalign, and it wasn't a problem. I solved it in, you know, 15 minutes. I called. I had another one made. In fact, I think I had extra ones already. Why? Because my capacity to solve simple problems like that right now is significantly bigger than when I was in second grade.
And that is true for our businesses, right at the beginning when we're gonna go get that first client. The problem of where do I find that client? How do I pitch to them? Who's gonna buy from me is one level of capacity. And then when you're having hundreds or thousands of clients and you're having customer services issues, then you're having to think about this problem at a bigger scale.
The truth is that in life we're always gonna have problems. Our goal is to continue upgrading the quality of those problems and strengthening our mindset who we are so we can solve those bigger problems and therefore achieve bigger results. When I talk about capacity, most people think of how do I increase that capacity?
And they think about action. They think about what else do I need to do? And I think. And what happens when we're just focusing on the to do, on what we and our actions is that we get into hustle, into having to do it all at the same time, and we put a lot of energy and then burn ourselves out, feel exhausted, start being scared of growing.
Because when we think about growth, we associated with pain. That's not what I'm talking about today. Increased our capacity does feel uncomfortable. I'm not talking about getting into hustle mode until you get burnout. I'm talking about the new identity you have to embrace and how do you step into that identity to today so you can become that future person right now.
So to make it easier, I wanna divide this idea of capacity into different components. I. So we can understand better this idea of capacity. I'm gonna divide it into six different types of capacity. The first capacity I wanna talk about is your emotional capacity, and that is your ability to be with more discomfort, more rejection, more disappointment, more fear, more conflict, and also more joy and more success.
The first type of capacity is our emotional capacity. It's our ability to be with more discomfort, with more rejection, more failure, more fear, more pain, without letting those feelings stop us, and also our capacity to be with more joy, more success. More admiration from others and the person that comes to mind when I'm thinking about expanding our emotional capacities.
The singer Taylor Swift, because she's been very vocal about her journey in expanding her emotional capacity. If you know anything about her career, you know that. She started having all this success. People were loving her, and she was doing great. And then all the criticism came and she says that for a year or so, she disappeared from social media and anything that made her visible to other people because she was hurting so much.
From the criticism she was receiving and during that year, she expanded the capacity to be with that criticism and the criticism didn't go away. It's still there today, everywhere. If you just Google her name, you'll see ton of people talking poorly about her, criticizing her personality, how she dresses her music, any action she's taking.
So it wasn't that she tried to fit in and make everyone happy. She doesn't have that power. What she did is she developed the ability to withstand that criticism, to not take it so personally. Probably she has. Strategies to not even read it or engage with it so she can be in her best mindset. And also she expanded her capacity to be with success.
Her a tour last year broke all kinds of records, and I only imagine what it feels to be in a stadium with thousands of people cheering your name crying to see you excited because they love you so much. That's a lot of emotional energy to hold as well. In fact, we all know the stories of artists who couldn't hold the space for that level of success.
And people being fans of them, that they had to turn to drugs or alcohol to bring themselves down, and then they ended up sabotaging their careers. So expanding our emotional capacity is learning to be with all the emotions at a more intense level. So expanding our emotional capacity is developing the ability to be with all the emotions at a more intense level.
So those emotions don't stop us from growing our visions to where we wanna go. Hmm. The next capacities are energetic capacity, and by this I don't mean the ability to work more hours. I mean about the capacity to generate energy inside of us, that when we're feeling tired, exhausted, we know how to tap into our internal energy resources and increase our energy to be able to continue giving.
To our ideas, our projects, our businesses. Most people, when we're talking about energy, people think that the way to increase our energy is through eating better or sleeping more hours, or hydrating well, and I do think all these physiological needs are important and we need to take care of them so we can sustain our health and therefore generate more energy.
But I also know that the energy lives within us. And that we have an infinite pool that we can always bring out. And I'll give you a simple example. A couple weeks ago, my 80-year-old daughter was on a Sunday. She was complaining that she was bored, that she didn't know what to do that, you know, she wanted us to let her watch screens, which we have very strict policies around that.
And we had said no, and her energy was very low. And my husband turned to her and said. You just have to find something that you're excited about and then your energy's gonna come back A few minutes later, she came up with the idea to go to our neighbor's house and see if they could play together and boom, she was so energetic.
She got her scooter, she went to the neighbor's house and her energy went up. So if an 8-year-old can do it, we all can do it. You probably all have examples in your life. That you were doing something and you were so exhausted, so tired, and maybe someone walked into your office that mattered to you, or you received a phone call that was important to you, and all of a sudden your energy went up.
So we all know that even when we're tired and we've worked really hard, we can still tap into a part of ourselves that expands our energy. So. Developing our energy capacity is learning how to consciously do that over and over and over so we can sustain higher energy that is required for bigger visions.
The third type of capacity are mental capacity, which is knowing, developing the skills about a certain topic. It's also our ability to make decisions, powerful decisions, and spend less time in indecision. And it's also our ability to switch contexts from one topic to the next. I often hear from people that.
Changing context. Like when they're in their office, they're trying to accomplish something and they receive a call that is requiring their attention about this in X place, and then someone else walks into their office and they need them for this other thing that that drains their energy and it's really hard for them.
But if we want to. Continue growing our visions. We need to become better at switching context. I think a lot about Bob Iger, who is the CEO of Walt Disney Corporation, and when you think about that company, it has so many different businesses within it that his ability to switch context has to be.
Incredible. Or if you think about the president of the United States or any other country, how their days are scheduled by the second, and they have to have the ability to go from talking about one subject to a very different subject, to solving an immediate problem. So we need to develop that mental capacity.
To be with bigger problems, to believe more in us, to make better decisions, to understand different topics and strategies and industries in order to continue to grow. The next one is our structural capacity, and by structural I mean all the structures that support us in expanding our capacity. The systems we have, the calendars, we use our operations, the teams that allow us to multiply our efforts.
And it goes from something as simple as me, who's a mom, who has a business, who's growing it. And I started to see that there were all these demands that I have. In my family business, which means with my husband and my kids, that we're competing against the priorities in my business. So what I did is I hired a personal assistant to help me order medicine when we need to book tickets, make doctor's appointments, all those other things that were requiring my energy that instead of using it there.
I wanted to bring it to this business. So when you think about expanding your capacity, I also want you to think about who do you need to hire? Who do you need to delegate? What processes or structures you need to develop in order to continue growing? The next one is our relational capacity. It's the capacity to influence others, sell our ideas, navigate difficult moments, have difficult conversations.
I think one of the most pivotal moments for entrepreneurs is when we hire our first team, and there's so much of our capacity that it's required to expand at that moment. Starting from the belief that we are worthy of having the best players in our team to starting from the belief that we can have the best players on our team.
To developing the capacity to give feedback, to be with other people's emotions, to have difficult conversations, to navigate tricky moments within the team, but also expanding our ability to sell our ideas, to influence others and our network. Also, who are the people who are surrounding you? Relational capacity means anything that has to do.
By relational capacity, I mean your capacity to be with other people in a more productive way, as well as growing your network as well as growing that network with more influential people that are gonna help you grow. It's believing that you belong in rooms of people that are further ahead of you. Our relational capacity is anything related to other people.
Tony Robbins, who's a very famous coach, uh, for those of you who don't know him, he story starts that he grew up very poor and he was a janitor. And one of the things he shares is that he met these people who were investors. Who were business people and he wanted to belong in those groups. So he started serving them, coaching them, giving them the advice from the place he knew, and they opened a space in that circle.
And because he was able to get into that room, I. Then he was able to invest in businesses that took off and make millions and millions of dollars. So I also want you to think that when you're starting, you might be thinking that your network are the people that you grew up with or you went to school with.
But that if you're really ambitious and you wanna get into the bigger stages of the world, you have to find a way. Of connecting with people who are already playing that bigger game. How are you gonna meet them? How are you gonna step into rooms and spaces where you feel maybe even a little bit intimidated?
But that in those rooms are the people you wanna be partnering with to be able to achieve your biggest goals. And the last type of capacities are physical capacity. So we all have a body, and this body can be that channel through which we expand our vision, or it can be the thing that limits us. Taking care of our body is crucial.
Again, if we think about Bob Iker that I mentioned earlier, the CEO of Walt Disney, he's 74 years old. And just go and Google a picture of him. He doesn't look 74 years old. He looks healthy, he looks strong, and I think that's, he has to be, and I think he has to because if he was having physical pains or not being able to stand for long periods of time, he couldn't operate that huge company.
That's why I do wanna encourage all of you. To think about how you're eating, how you're hydrating yourself, and how you are exercising, and how you can push the limits in exercise as well, so your body's every day gets stronger. Plus, the reason, one of my favorite, plus the reason why I love exercise the most is because I think it's a metaphor for our businesses and our vision because I, one of the reasons I love exercise the most is because, for me, it's a metaphor.
Of everything else we do. When we learn to manage pain, when we're exercising to tell our bodies and our minds that we can push it a little bit further, that capacity that we develop during exercise, we can bring it and apply it to our projects. So to summarize, again, we have emotional, energetic, mental, structural, relational, and physical capacity.
These are areas that we can, these are areas and we can grow for the rest of our lives. And I hope that we all do because that's the way we get to realize bigger and bigger visions. So how, okay, so to end, I wanna give you a couple of. Tips on how you expand those capacities. The first thing I'll tell you is that you need to understand what is your current capacity and challenge it.
And, and when you challenge it is that you push it a little bit beyond as to where you are today and it's going to feel uncomfortable. So now I wanna give you some. Ideas on how to expand these capacities. The first step is to understand the current capacity you have, and the second step is to challenge it.
And by that I mean to push that capacity a little bit further as to where you are today. That probably means doing things you don't wanna do, doing things that feel very uncomfortable. And there are some neuroscience behind this. There's a part of our brain that's called the anterior mid cingulate cortex.
And what the studies have shown is that human beings who are obese have, and what studies have shown is that when we do things out of our willpower, things that we don't wanna do, this part of our brain grows. I was talking with a psychiatrist about this topic a couple weeks ago, and she explained something that I thought was fascinating.
This part of our brain does grow and become stronger when we do things that we don't wanna do, and that part of our brain is related to our willpower. But what she explained to me is that it doesn't just grow when we do things we don't wanna do, but it grows depending on the story we tell ourselves about that thing we're doing.
So, for example, in exercise, let's say you've never run and you're gonna run a 5K. So you push your limits, you push your physical capacity to get to that 5K. But if you tell yourself the story that this was horrible, that everything hurt, that you never wanna do it. That part of the brain is actually not gonna grow and develop and give you more willpower to the future.
But if as you're training you're telling yourself, I am doing this great. I love it. Even if it hurts, I love doing this. I'm getting stronger every day, then that part of the brain is going to grow. So how do you expand your capacity? You understand what your current capacity is right now. You challenge it by doing something that is outside your comfort zone.
And you tell yourself a positive story about that challenge, like, yes, I can do it, or I'm figuring this out. I have infinite energy. I'm so excited. I'm growing my capacity. Even if this is uncomfortable, it's worth it. That story is the key for you to continue growing your capacities in the long term and not go the other way because you create a story that it was so painful that then you no longer wanna challenge your capacity.
So here's some action you can take after listening to this episode. Go back, write down the different types of capacity. Ask yourself where you are right now in these capacities, and think about the person you wanna become, the person who has already achieved your desired results and how they are at each of those capacities.
Start challenging your capacity by doing things that are outside your comfort zone. And find a very empowering story to tell yourself as you are feeling that discomfort that will keep you moving forward and growing every day. All right, my friends, that's all I had for you today. And remember, if you wanna learn the seven beliefs to grow your business faster, do not miss next week's class.
Go and register at carozuleta.com slash mindset and I'll see you there. Bye.
