Welcome to Visionary’s Pursuit, a podcast where we explore what it takes to turn your bold and inspiring ideas into reality. I'm Carolina Zuleta. I'm a life and business coach and your host for this podcast. I'm thrilled to have you here.
Hi everyone. Before we jump into today's episode, I'm very excited to share that the doors to my Visionary Mindset program are currently open. After being a coach for 15 years and coaching many founders, entrepreneurs, leaders, I started seeing some patterns. So earlier this year when I thought, I wanna create a program that it's all about the mindset, that it's all about your self concept, your identity, becoming the person you need to be in order to lead and create the businesses you want, the curriculum of the Visionary Mindset Program came to me clearly.
I've designed this program to attend to the most common pains I see all entrepreneurs struggling with. To teach you how to think in a different way.
Although in the program we look at a lot of the common topics we face in businesses every day, like our capacity to make decisions, to be visible, to sell, to have money, conversations we're going to look at those topics from a mindset perspective, from the way that you are currently thinking and how you can evolve it and realize the vision you have without burning out or without limiting yourself, by becoming that person that can fulfill that vision by becoming the version of you that your business and your dreams require you to be.
So if you're at that point in your life that you're Wanting to start a business, or you have a business and you wanna take it to the next level and grow it and really fulfill the desire you have inside, I want to invite you to go to the link in the description, which is carozuleta.com/visionary. Put your name and email and someone from my team will reach out to schedule a 15 minute call in which we're gonna share more details about the program, answer your questions, and go a little bit deeper into what this mindset work is really about.
So one more time, the link is down here in the description, or you can go to carozuleta.com/visionary and I'll be delighted to support you in becoming the founder, the visionary, the person that your business and your vision and your dream need.
And now onto today's episode...
Hi, welcome back. This is episode 52 of the Visionaries Pursuit Podcast.
Some days ago I was having a conversation with a woman who also is a coach, and we were talking about a principle that we believe in as coaches and business owners that it's delivering our clients a hundred percent results. Meaning that when our clients sign up for our coaching programs, we are committed 100% to helping them achieve what they decided to achieve.
And my friend was telling me about one of her clients who hadn't gotten results in her coaching program. And my friend, was having a hard time with that. And we were talking about what we can do. And here's what I thought about and I've been reflecting since that conversation.
And it's that life is unpredictable. That we cannot control a hundred percent the outcomes that we create. And working with many founders, and even on my own journey as a business owner, I see those moments when we put all our effort, we give everything we have, and things just don't work out. We don't get the result that we expected.
And I often see this attitude as. Well, I did all the work. I should have the results. I invested this amount of money on ads. I should have the return on my investment, or I paid for a coaching program or, an accelerator, or they hired more people. They invested in a rebrand. I even think of one of my clients who paid a PR company so much money and she didn't get the results she wanted.
And often what I see from these moments is that the disappointment. Really quickly becomes an entitlement in a sense of things should work my way. If I do everything I said I was gonna do,, then I should get the return on my investment. Then I should get the number of clients or the revenue or the exposure I paid for.
But as I was talking with my friend and about her client, life doesn't work that way. Life is not what we think it should be. Life doesn't happen in the way we think it should happen. So the sense of entitlement is the belief that if I put in the work, I should have the success. And I think it's a tricky belief for all of us business founders because it can create way too much frustration. At times it can make us lose hope, create resentment.
Then we start comparing our businesses to other businesses, and we start believing that it's not fair. We start creating this sense of what I call false fairness, that life should go in a certain way.
So let's take a couple of steps back and explore why this happens. Let's look at our culture, right? Our whole education system is based on you have to accomplish these steps and then you can move up a grade.
You have to take these classes. You have to get this GPA, and then you can graduate and then you can get the title. So since we're very little, we've been trained that if we put the effort, if we do the things others are telling us to do, then we get the reward that was promised.
And I think it also happens a lot in corporate. You know, first year you're an analyst and if you do the right things, if you follow the right steps, if you perform as you know, it's expected from you, then you can move up and you can continue climbing that corporate ladder. So for many of us who did work in corporate, becoming an entrepreneur feels so different because entrepreneurship, there is no ladder. There are no specific steps. Nobody knows what your journey to success looks like.
The sense of entitlement is a different aspect of victimhood. It's easier to rationalize our losses when we can blame others, other circumstances, the markets, things that are outside of us for our failures, for not meeting our expectations, for not having the success we intended .
But the problem of this entitlement, the trap of this entitlement is that we give our power away. Every time we tell ourselves a story, that I should have different results, that I should be further along, that more people should have bought my product or services. We give our power away to all those circumstances.
So how schools work, how universities work, how corporate works is not the way that entrepreneurship works. Entrepreneurship is a journey of trial and error. We need to develop our ability to come up with a plan, analyze it, decide that it's the best plan we can execute, then execute it, then evaluate the results. Learning to evaluate the results and understand the cause of those results is what's gonna give you the knowledge so you can keep growing and growing and growing.
And I wanna make an important point here. Because I'm telling you that life doesn't always go in the way we want to, and that even if we put all our effort into it, we might not achieve the success. I don't want you to use this to give up your accountability.
I started this episode by telling you that one of the philosophies I have about my business is delivering a hundred percent results. And constantly I'm evaluating what can I do better? What can I change? What else can I add to my coaching programs? So a hundred percent of my clients get the results they want. So I think it's a beautiful thing to have a philosophy within your business that says, I deliver a hundred percent results.
Meaning if it's a hundred percent results in your sales, a hundred percent results in the experience your clients have. So it's this paradox in leadership, in entrepreneurship, we're holding paradoxes, on one hand you believe in delivering a hundred percent results for your clients.
On the other hand you understand you are not entitled to those results. Your power doesn't come from controlling everything, so it's shifting our mindset from, I deserve to I create and when things don't go our way, our mindset is, I evaluate. I learn, I do better.
I also recommend that you pay attention to who you are blaming. I've been talking about blaming external things, but a lot of us blame ourselves and we start thinking, maybe I wasn't built for this. Maybe I'm not capable enough or smart enough or intelligent enough. Maybe I won't be able to do it.
That is not necessarily true. Like that old saying that goes, if you believe you're gonna fail, if you believe you're gonna be successful, you're right.
Your results will reflect the story you tell yourself. So be gentle with yourself. Be your cheerleader. Hold yourself accountable. But don't beat yourself up.
And the other thing I wanna add here is that a lot of the results as entrepreneurs compound over time. So we might be investing in ads and not getting the number of clients we want, or we might be trying to be visible in a certain way and not getting the results we want.
But if we keep going, those small results start compounding until the bigger result comes six months, a year later. So I think being mindful as to when, what moment in time are you evaluating your results is key because results compound and maybe the big results you are looking for will come six months or a year later.
Multiple times I've run into people who want to start a business and they start the business with the mindset of, well, we're gonna try and see what happens. And I always tell them, if that is your mindset you'll never be successful with your business. Because the mindset of an entrepreneur has to be, I'm committed to creating these results until they happen.
So if you can relate to experiencing entitlement, to being frustrated because you think you should be in a place in your business that you are not, I invite you to take a step back. Allow yourself to feel disappointed if life and your business didn't meet the expectations you had, feeling disappointed is a human emotion and it's good to feel it.
And then as soon as you can move into evaluating what worked, what didn't work, what can we learn from this experience and trying it again. As you strengthen your entrepreneurial resilience, you are gonna be able to achieve those outcomes faster. Because you're gonna spend less time in your head fighting against reality. That is one of my favorite authors, Byron Katie says, when you fight with reality, you lose only but a hundred percent of the time.
So when you accept that your business will not grow how you think it should grow, that not every strategy will deliver the results you think it should deliver, but instead you feel the disappointment, you accept what's happened. You evaluate, you learn, and you try again. Then you're gonna be moving faster to your results.
And I wanna add just one last thing about building and developing this resilience. You need to celebrate the small wins along the way. Yes. I hope you have big goals, big financial goals impact goals or number of sales goals, and you will get there if you keep going one day. But remember to celebrate those small wins because they'll serve you as fuel for those moments when things don't go exactly like you wanted.
So to summarize some rules so you can move from entitlement to resilience to creator... number one, don't be hard on yourself. Separate yourself from your business' results.
You are whole and worthy regardless of what you do, regardless of what happens in your business. So make sure you're not attaching your self-worth to your results in the business. Number two, celebrate the little wins along the way.
And number three, when your expectations are not met, evaluate, ask yourself, what worked? What didn't work? What can we try differently? What did we learn? And four. Go try again.
So let's all remember, life will not always go in the way we think it should go, but that doesn't mean we need to give up our accountability.
All right, my friends, I'll see you next time.
If you're currently pursuing a big, bold idea and would love some support, let's talk. In my coaching program, I'll teach you how to manage yourself, your own thoughts and emotions. as well as your team and your money so you can turn your beautiful idea into a reality. Go now to carozuleta.com slash consult that is c a r o z u l e t a dot com slash consult and complete the form to book a complimentary call with me.
See you there!
