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58. Is 10X Really Easier Than 2X?

You have a plan to hit your growth targets, you have the metrics and the roadmap. But consider this... what if pursuing that goal is actually burning you out because you're missing something bigger?

In this episode, we explore the critical difference between vision and goals through the lens of Dan Sullivan's "10x is Easier than 2x" framework. Learn why your biggest dreams simplify decision-making, how Netflix's vision transformed an entire industry and why letting go of what's working might be the key to exponential growth.

Episode Summary:

As 2025 ends, Carolina reflects on whether to push for year-end revenue goals or step back to reconnect with vision for 2026. This leads to a powerful exploration of how goals keep us moving forward while vision makes that movement meaningful. Through client examples and insights from "10x is Easier than 2x," this episode reveals why 10x thinking requires identity transformation rather than just doing more of what already works.

Key Takeaways:

Goals vs Vision:

  • Goals tell you what to do this year with clear steps and metrics
  • Vision tells you who you need to become without a clear roadmap
  • Goals are about achievement while vision is about identity
  • You need both for transformation rather than just success

2x vs 10x Thinking:

  • 2x means doing more of what you're already doing
  • 10x means doing only what matters most
  • 2x feels safer but leads to burnout
  • 10x feels risky but creates alignment and meaning

The Identity Transformation:

  • Vision requires letting go of who you've been
  • Must release old patterns and definitions of success
  • Shift from controlling to delegating
  • Move from busy efficiency to intentional spaciousness

Real-World Application:

  • Client example: $5M business needing to fire smaller clients to reach $30M
  • Netflix letting go of DVD delivery to become streaming giant
  • How vision acts as a filter for all business decisions

Episode Highlights:

[00:00] Introduction and podcast rating request [01:30] End of year reflection on pushing vs stepping back [03:00] The difference between vision and goals explained [04:30] 10x is Easier than 2x book connection [06:00] Vision stretches identity while goals provide roadmap [07:30] Personal example of doubling revenue vs becoming thought leader [09:00] Why you need both vision and goals [10:30] How vision includes lifestyle considerations [11:45] Dan Sullivan on 2x doing more vs 10x choosing what matters [13:00] $5M to $30M client story [15:00] Why 2x feels safer but creates burnout [16:30] Netflix DVD to streaming transformation [18:00] Letting go of safety and control [19:30] How vision simplifies decision making [20:45] Bigger vision equals more happiness [21:30] Identity transformation requirements [23:00] Energy of goals vs vision [24:30] Sometimes vision means downsizing first [25:30] Invitation to pause and imagine your 10x vision [27:00] Vision as compass and goals as roadmap

Memorable Quotes:

"Goals keep us moving forward but vision is what makes that movement meaningful."

"2x goals are about doing more of what you're already doing. 10x visions are about doing only what matters most."

"If you want to be happier in your life, you need a bigger vision."

"Your vision is the compass. Your goals are the roadmap."

"10x is really easier than 2x, not because it takes less effort but because it is more aligned, more clear and more meaningful."

Your Action Steps:

  1. Pause and imagine your 10x vision for your business and life
  2. Write down what feels impossible yet exciting right now
  3. Identify who you need to become to achieve that vision
  4. Determine what you need to let go of from your current approach
  5. Set boundaries that become non-negotiable for your vision
  6. Align your 2026 goals with your bigger vision
  7. Email your vision to [email protected] to share with Carolina

Resources Mentioned:

    • "10x is Easier than 2x" by Dan Sullivan

 

About This Episode:

This episode challenges entrepreneurs to think beyond incremental growth and embrace transformational vision. Carolina breaks down why doubling your revenue through hustle leads to burnout while pursuing a 10x vision actually simplifies decisions and creates meaning. Through practical examples and frameworks, you'll understand how to hold both vision and goals in a way that creates sustainable success and fulfillment.

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