Welcome to Visionary’s Pursuit, a podcast where we explore what it takes to turn your bold and inspiring ideas into reality. I'm Carolina Zuleta. I'm a life and business coach and your host for this podcast. I'm thrilled to have you here.
Hi, welcome back. This is episode ninety-two of The Visionary's Pursuit podcast. lately I've been thinking a lot about the energy we bring when we present things to the world. And I'm not talking about the product or the service itself or the pitch we give to investors, but the energy with which we bring these things to the world, the energy, how we are feeling when we're sharing our projects with other people.
Because I keep noticing something. When we're first creating it, we start with so much joy, we have conviction and enthusiasm. But then when we bring it out to the world, the energy shifts. But when I see people that I admire, I see that when they are presenting their projects to the world, they're as excited as when they first had the idea.
My coach is one of them. Every time she's launching a new class or a new course or even a free type of event, she brings it to the world as if it was the best thing she had ever created, and her excitement for this product that she's sharing is so big that it's contagious.
Every time , "Oh my God, what is the new thing she's bringing to the world? I can't wait to test it, to try it, to enroll in it. It sounds amazing." And I've been noticing big artists do the same. Recently, I saw that Taylor Swift posted a little clip when she was making the music for the new Toy Story movie, and she was sharing about how she saw the movie at 11:00 AM, and then she connected with all this energy, and then she created the song, and that it was seven o'clock and the song was ready. And she even said, "This has been the most fun day in my entire life," Also, I was listening to the Amy Poehler podcast, which by the way, I love it because it's always so fun and energizing and just a good hang, as she calls it. Anyway, she was interviewing Billie Eilish, and she was talking about this that I'm talking here, so much so that I went back and pulled out the exact quote because I wanna share it with all of you.
So here's what Billie said. She said, "I love my music more than any other music. People hear that and think, 'What the heck? Like, oh, you're listening to your own music?' And it's like, 'Well, yeah, that's why I make it.' I make music to listen to it, enjoy it, and to sing it. It's my favorite thing in the world."
As I listened to her, I thought, "Wow, that is so refreshing." I feel like we've all been taught to be humble, to not brag about the things we do, but to love what we do and to share our love for our own products and offers, I think it is contagious
And yet, when I'm talking with my clients or potential clients, I see the opposite happening. They create or we create something, we work so hard for it, and privately when we start, we believe in it, and that's why we do it. But then when it's time to put it out in the world, we doubt ourselves.
We go from the energy of , "Oh, this is so cool what I'm creating. This is such a great idea," to, "Ugh, I hope I'm not sounding arrogant. I hope, I'm not too much. I'm gonna tone it down." And then we turn our attention to others. "I hope they'll approve it. I hope other people will like it. I hope people will feel a certain way."
In fact, sometimes when I'm talking with people who are maybe in a corporate job or anyone who's talking to someone that is meaningful to them, and they come to me and ask, "What can I do so that person thinks I'm smart, I'm capable, they wanna hire me?"
"What can I do to make the other person think or feel a certain way?"
Because what I see is so many of us doing the opposite. We go into our heads, we come up with an idea, we create something, then we work so hard to produce it, and in a way we believe in it. Of course, we believe in it because that's why we're doing it.
But then when it's time to put it out into the world, we shrink
And listening to Billy share this with Amy I thought to myself, "Wow, this is so refreshing." Because what I see is so many of us doing the opposite. We come up with an idea, we create it, we work so hard. I bet many of us wake up in the middle of the night thinking about it, and we feel excited and we even believe in it.
Of course, that's why we're creating it. But when it's time to put it out into the world, we shrink. We get cautious. We start worrying about being too much or too arrogant or what other people are going to say. We worry that we're gonna be rejected, that people are not gonna like it, that they're gonna criticize it.
We're hoping they're gonna approve it, but we're scared they won't. So instead of showing up with the energy of , "Hey, world, I'm so excited to share this with you. I believe in it so much. I'm so excited. I like it so much," we show up with the energy of, "Can you please like it? Please approve of me.
Please invest in my business." Or as recently one person I met said, "I need to force them to invest in this." And when we're in that energy of, "Please don't reject me," or, "I'm gonna force you to believe in this," is because there's a part of us that it's not believing in it fully. And what I wanna say, what I wanna argue in this episode is that that energy changes everything.
So again, I see it often happening with entrepreneurs, with founders when they're going to pitch their idea to an investor or when they're going to get a new hire, right? Because at the beginning, it's so vulnerable to get those first few employees to join your company. They try to control what the other person is going to think.
So they might come to me and ask me something like, "How do I make them think I'm smart?" Or, "How do I get them to like me?" Or, "How do I make sure they do invest?" You know, I see it also, in corporate. Really, I see it with anyone who, when they're gonna have a conversation with someone they respect or admire, the natural thought is always, "Oh, I want them to think this thing about me. I want them to think that I'm impressive or smart or capable, or that they admire me." And listen, that is so human. I get it. It happens to me, too. All of us want to be liked. All of us want to be respected and admired by the people that we respect and admire.
We want to feel safe in important rooms. We wanna feel like we belong
But when we walk into a pitch, into a sales conversation with the energy of, "Can you please approve me?" Versus the energy of, "I'm excited to show this with you. I'm presenting you with an opportunity that I believe is amazing," that difference in that energy, is felt. And even when you say exactly the same words, even when you know your pitch by memory, your energy comes through.
But in order for us to be like Billie Eilish or Taylor Swift or my coach or so many artists that unapologetically stand up and say, "We love our art. We love our music. We believe this song we're putting out today is the most incredible song we've created," or, "This new offer that I have for my audience is amazing and they're going to love it," we need to work on the belief that we cannot be too much and the belief that we need to be humble and any other doubt we might have about the product or service we're bringing out into the world one way to think about it is that we don't need to outsource our conviction.
We don't need to wait for other people to tell us we're right, but we need to create the possibility or the practice within ourselves for us to believe in our product or service first, even before the world says anything, and even when the world might not like it at first. Because we've also seen those stories, right?
Like JK Rowling with Harry Potter. How many times did she get rejected? And she kept believing in her book, and she kept looking for a publisher to publish it. And listen, I understand when we've been rejected o-over and over again, it's easier to lose that conviction.
I have felt that as well. When I've been selling to people my coaching services and one after another says no, they don't wanna buy it, it starts making me not feel as comfortable. But if I allow those no's to change, to shift my energy, to shift my belief in what I have to offer, the most likely next outcome is a no again as I tell my clients, you are your first customer. It is to yourself who you need to sell your offer first.
Doing the work, the intentional focus on why you're excited about what you are bringing to the world, in connecting to that conviction, in connecting to that enthusiasm, is going to show up on the other side. I remember multiple years ago, one of my clients came to me and she had an interview. She's a director at a corporate job, and I think she was meeting with the CEO. She works for a very, very big company. And she came to me and said, "How do I make him think that I'm smart and I'm capable?" And my answer was like, "Well, just be smart and capable, and then he's gonna think that." And I know that it's very simplistic, but she has told me over the years how much that conversation changed her perspective.
Because that locus of control stopped being in the other person's brain, but in her own. Her acting or being as smart as she is, her owning her intelligence, her capability, and showing up to that meeting like that, it completely came across, and the CEO was really interested in her, and they started developing a relationship
So if you're listening to this and if you're noticing that you're holding back on calling that person and pitching your new event and asking for the money, or you're noticing that you're going to places to sell your products and services and you're just repeating things out of memory and not with great energy, I want you to, think about me as your coach, and I'm sitting there in front of you asking questions like, "Why are you dimming your enthusiasm?"
Where are you showing up with get energy? Get their money, get their attention, get their love, versus with generosity and excitement to share with others what you have created What would you say to yourself about your work if you weren't afraid of sounding too excited or too much?
And as we've talked about in this podcast before, our thoughts end up showing in our results. So I want you to reflect on if you allowed yourself to fully believe in your product, to come out with the excitement with which you originally created, what would change?
What would ma-make a difference in the outcome you're trying to create?
So make some time, reflect on those questions, journal, and embrace this invitation. allow yourself to love what you create. Allow yourself to be so proud of it, to say, "This is so good. This is so great. I'm so excited to share this with the world." Allow yourself to be unapologetically about your own work, because your enthusiasm is not something to tone down to seem humble or modest. Your enthusiasm is part of your leadership, is part of how everyone is going to experience your work, is how you're going to transmit your belief to others And honestly, we don't need more people who are secretly loving what they are creating or keeping them a secret.
What we need is more people who are willing and courageous to stand behind what they're creating with conviction, with joy. Not necessarily because everyone has to like it, but because we love it.
All right, my friends, I'll see you next week. Bye.
If you're currently pursuing a big, bold idea and would love some support, let's talk. In my coaching program, I'll teach you how to manage yourself, your own thoughts and emotions. as well as your team and your money so you can turn your beautiful idea into a reality. Go now to carozuleta.com slash consult that is c a r o z u l e t a dot com slash consult and complete the form to book a complimentary call with me.
See you there!
